第90届颁奖礼前夕发布的一项研究指出，女性 的 回报更高。这在很大程度上是因为女性 的电影制作成本比男性领衔的电影低得多。
Oscar-nominated films with a woman in the starring role are more profitable than their male-led counterparts.
Female-led films earn higher box office returns – despite usually lower production budgets, according to BBC analysis.
On average, every dollar invested in a female-led film earns back $2.12. For male-led films this figure is $1.59.
Just 28% of films nominated for an Oscar since 2013 have had an actress taking top billing.
“Women are not bad box office, on or behind screen,” says Kate Kinninmont, head of Women in Film and Television UK.
Oscar-nominated films with a clearly definable female lead were 33% more profitable than male-led films, when comparing US box office and production budget.
This data, collated from Internet Movie Database, excluded documentaries and short films. The study looked at 155 films for which data was available, dating back to 2013. Distribution and promotional costs were not factored into the analysis.
The female star boost isn’t just an Oscars phenomenon.
Last year was a bumper one for female protagonists, and the first time since the 1950s the top three highest-grossing US films all had female leads: Star Wars: The Last Jedi, Beauty and the Beast and Wonder Woman.
Among 2017’s 100 top-grossing US films, those with a female lead earned back more on their budgets – led by The Last Jedi starring Daisy Ridley, which made $618.3m.
This is partly driven by box office returns that are 7% higher on average than their male-led counterparts, but to a greater extent because the majority of female-led films have significantly lower budgets.
The average production budget shrinks by 20% when a woman has the starring role.
Hollywood’s perception that “women won’t bring in the same amount of money” is hard to change, says Kinninmont.
For every dollar invested into Oscar-nominated films during the last five years, 76 cents went to films with a male lead.
The Academy Awards have previously been criticised for their lack of diversity, notably in 2015, when all 20 nominees in the acting categories were white and there were no female nominees for direction or writing.
A 2017 study from San Diego State University found women made up just 18% of key roles behind the camera, including directors, writers, producers, executive producers, editors and cinematographers.
“We have got to be reflecting real life on screen, and that goes for every kind of diversity,” concludes Kinninmont.